Selective Framework Cover

This project demonstrates how AI spatial-audio technology can be built and scaled using large-complex-project principles.
Aleks Kjaer | Natasha Anderson | Robert Grinnell Jr | Sriya Thotakura

HearOnly

Selective — SPATIAL AUDIO AI Visual selective hearing for complex environments

This hero canvas turns noisy scenes into a focused soundscape. Move your cursor to see how signals come into clarity while the rest recedes into the background.

See the Journey
or explore the technology →
Selective Hearing Simulation
Move your cursor across the field. The system "listens" where you point, amplifying nearby sources and softening everything else.
Focus
Traffic drones
Overlapping voices
Street music
System alerts
Wind + rustle
HVAC + machines
City noise bed

HearOnly: Intelligent Selective Audio System

Methodology

Horizontal Relationship Diagram

Conceptual Phase — Designing Selective

Responsibility Assignment

Clear Roles for Project Success

R
Responsible
A
Accountable
C
Consulted
I
Informed
6 Teams | 6 Tasks/Deliverables | 36 Total Assignments

Methodology And Assumptions

Click the phase bars below to switch between phases

Hybrid Methodology

Agile development & testing with Stage Gate governance
1
First Phase
MVP • Years 0–2
2
Second Phase
Scaling • Years 3–5
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Core Framework
Phase 1

Build & Validate MVP

0–2 years
🚀 Minimum Viable Product
  • Deliver a Minimum Viable Product within 24 months.
🔁 Agile Sprints with Stage Gates
  • Initiation & requirements gathering
  • Design & development
  • Testing & validation
  • Deployment & transition
📌 Major Milestones
  • Project charter sign-off
  • Design review approval
  • Prototype release
  • Go-live decision
Phase 2

Scale & Optimize

📈 Years 3–5
⚙️ Scaling & Optimization
  • Expand deployment and optimize performance across markets.
🤖 AI-Driven Analytics
  • Integrate AI-driven analytics for continuous improvement.
📊 Performance Measurement
  • Use advanced tools for monitoring and measuring product performance.

Stakeholders Interaction

HearOnly product success will largely depend on meeting regulatory and social requirements, while excelling in the tech space.

Power Interest Matrix

Level of stakeholder interest
Low to High
Satisfy

Establish a communication process by providing opportunities to share relevant information or concerns

  • Compliance
  • Legal
  • Key strategic partners
Engage

Closely involved in project decision making process to ensure buy-in and alignment with project goals and objectives

  • Executive Sponsor
  • Project Steering Committee
  • Design and Engineering Team
  • Regulatory Authorities (i.e.; GDPR)
Monitor

Create periodical connect points or via general communication

  • External Suppliers
  • Media and Public Opinion Groups
Inform

Ensure that are kept in the loop and consulted on selected interest areas to meet their need, can be potential supporters

  • Customers
  • Marketing and Customer Department
Level of stakeholder power/influence
Low to High

Organization Structure

Strategic Governance

Executive Sponsor and the Steering Committee function as the strategic governing body responsible for maintaining alignment between the project's objectives and the organization's innovation strategy.

Project Management Office (PMO)

PMO acts as an integrator across all the functions and drives project governance.

Operational Coordination

Cross-functional leads representing supply chain, finance, IT, compliance and legal, and marketing/customer experience.

Governance Framework

PMO will prepare a RACI framework, specifying who is "Responsible, Accountable, Consulted and Informed" for the major project tasks and deliverables.

Organization Structure Chart

Requirements & Contracting

Contractual Aspects

Given the innovative and technically complex nature of the project, relying on a single contract type would not adequately account for the differing levels of risk, uncertainty, and development maturity across components. Therefore, it is advisable to draw on multiple contract types from the four broad categories outlined by Maley (2012), selecting the structure that best aligns with the specific needs and stability of each project phase.

AI-driven selective hearing algorithms and sound recognition engine:

Cost-Reimbursement

Hardware manufacturing:

Fixed-Price

Software Interface, Firmware, and Integration Layers:

Time-and-Materials

Distribution and Scaling Activities:

Indefinite Delivery

Partner vs. In-House Development & Legal Considerations

🏢

In-House Development

Core Innovation & Internal Control

💡 Core Innovation (Internal)

  • AI-driven selective hearing engine
  • Adaptive filtering algorithms
  • UX design
  • Data governance
  • Software integration

🎯 Strategic Benefits

  • Maintains control of intellectual property
  • Protects user trust and privacy
  • Enables continuous improvement through internal testing
  • Leverages stakeholder feedback directly
🤝

External Partnerships

Outsourced & Consultant Services

🏭 Outsourced Services

  • Hardware manufacturing
  • Acoustic component sourcing
  • Global distribution

👥 External Consultants

  • Acoustic compliance testing
  • Performance calibration
  • Regulatory certification

Partnership Advantages

  • Flexibility in scaling operations
  • Operational efficiency gains
  • Risk reduction through specialization
  • Alignment with stage-gate governance

Internal and External Relationships

🏢

Internal Collaboration

Strong Communication Across Teams

Success depends on strong communication and coordination across engineering, design, marketing, and legal teams.

⚙️

Engineering

Technical development, system architecture, and quality assurance

🎨

Design

User experience, interface design, and product aesthetics

📢

Marketing

Brand strategy, market positioning, and customer engagement

⚖️

Legal

Compliance, intellectual property, and risk management

🤝 Culture Built on Trust

Hagel (2018):
Environments grounded in trust "encourage more productive friction while minimizing the types of friction that might make workgroup members hesitant to challenge and interact."
💡
Question Assumptions: Teams feel safe to challenge existing ideas and processes
🌈
Diverse Perspectives: Multiple viewpoints strengthen problem-solving
🔧
Refine Ideas: Healthy friction enables continuous improvement
🚫
Prevent Silos: Open communication breaks down departmental barriers
🤝

External Collaboration

Strategic Partnerships & Governance

Maintaining open collaboration with external partners (suppliers, research partners, compliance experts, and investors) is essential to reducing risk and sustaining long-term alignment.

🏭

Suppliers

Hardware components and materials sourcing

🔬

Research Partners

Academic institutions and R&D collaboration

Compliance Experts

Regulatory certification and testing

💰

Investors

Financial backing and strategic guidance

🔗 Shared Governance Frameworks

Clear communication and shared governance frameworks help prevent misunderstandings and ensure expectations are synchronized.

  • 📋 Clear communication protocols and regular status updates
  • 🎯 Aligned objectives and synchronized expectations
  • ⚠️ Risk assessment and mitigation strategies
  • 📊 Performance metrics and accountability measures
📊

The Importance of Strong Stakeholder Engagement

Learning from the F-35 Jet Project

⚠️ Case Study: F-35 Jet Project

The F-35 Jet Project demonstrates the risks of weak stakeholder communication where unclear reporting on costs led to misaligned procurement decisions and unrealistic delivery expectations.

❌ Poor Communication

Unclear cost reporting created information gaps between stakeholders

🎯 Misaligned Decisions

Procurement choices made without complete financial visibility

📅 Unrealistic Expectations

Delivery timelines set without stakeholder consensus

💸 Budget Overruns

Cost escalation due to lack of transparent tracking

Maley (2012):
"Stakeholders are not confined to the internal performing organization," reinforcing that leaders must continuously engage and inform all parties who influence project outcomes.
✅ Key Takeaways for HearOnly
  • 📢 Maintain transparent and frequent communication with all stakeholders
  • 📊 Provide clear, accurate reporting on project costs and progress
  • 🤝 Engage both internal and external stakeholders continuously
  • 🎯 Align expectations across all parties before major decisions
  • ⚖️ Recognize that all parties influencing outcomes are stakeholders

Schedules & Integration

Project Roadmap serves as a strategic guide to support alignment, transparency and overall governance across all phases of the project lifecycles.

Key principles:

  • Phased Implementation: Divided into five structured stages with milestone gates.
  • Deliverable Ownership: Every roadmap item linked to a WBS work package and accountable owner.
  • Decision Points: Stage-gate reviews at the end of each phase to validate readiness, budget, and risk.
  • Measurement Integration: Agile metrics.
  • Feedback Loops: Continuous review of design assumptions and stakeholder expectations.

Work Breakdown Structure (WBS) provides a hierarchical decomposition of all major project deliverables required to achieve the project's objectives.

LEVEL 1
Deliver and Scale AI enabled noise cancellation headphones
LEVEL 2
1. Initiation and Requirements Gathering
2. System Design and Development
3. Testing and Validation
4. Deployment and Transition
5. Scaling and Optimization
LEVEL 3
1.1. Define Project Governance Framework
1.2. Identify Stakeholders
1.3. Finalize requirements
1.4. Approve Baseline Costs and Estimates
1.5. Project Charter Sign-Off (Gate 01)
2.1. AI Algorithm and Model Planning
2.2. Hardware Interface Design
2.3. Test Plan Definition
2.4. Finalize Testing Acceptance Criteria
2.5. Design Approval (Gate 02)
3.1. Perform acoustic and software testing
3.2. Execute User Acceptance Testing
3.3. Independent Audit of Testing results against KPIs
3.4. Testing Validation and Approval (Gate 03)
3.5. Prototype release (Gate 04)
4.1. Pilot deployment based on prototype
4.2. Market launch readiness
4.3. Complete user training documentation
4.4. Go-Live Readiness Assessment (Gate 05)
4.5. Post-Launch Monitoring
5.1. Post Launch Analytics Dashboard
5.2. Continuous Improvement Loop
5.3. Predictive Analytics Implementation
5.4. Post Implementation Reviews and lessons learnt

Budget & Reserves

Budget phasing will follow milestone-based funding releases tied to defined deliverables.

Contingency Reserve: 10% of Total Project Costs

The amount should cover identified technical or schedule risks and it provides flexibility for unforeseen strategic adjustments.

Phase Major Component Release Month Personnel Costs (USD) Non-Personnel Costs (USD) Total USD %
Initiation & Planning Feasibility Study, PMO setup, governance 1 525,000 225,000 750,000 15%
Design & Development System Design, Supplier engagement, Risk analysis 7 1,375,000 1,125,000 2,500,000 50%
Testing & Validation AI software, hardware pilot, prototype build, QA/testing 12 500,000 500,000 1,000,000 20%
Deployment & Transition User Training and Support, Change Management, Marketing & Launch, Go-Live Audit, small batch manufacturing 18 225,000 525,000 750,000 15%
Subtotal 5,000,000 100%
Reserves Risk Buffer - additional 10% of the total budget As required 500,000
Total budget 5,500,000

Risk Management

Risk Management Process

Process: Identify → assess (probability/impact) → prioritize → plan responses → monitor & control.

Risk Heatmap (Chart 10.2):

  • Technical risk = extreme impact, low probability—missing AI accuracy/latency breaks core value, but staged validation keeps this unlikely.
  • Other key risks: Supply Chain, Market/Ethics, Resource, Integration/Scope.

Cost Drawdown (PV vs AC):

10% budget held in reserves; chart shows how technical, schedule, and scope risks drive variance between planned and actual cost over time.

Risk Score (Consequence)

Low
Extreme
Low Medium High
T
Technical Risk
S
Supply Chain Risk
M
Market Risk
I
Integration Risk
R
Resource Risk

Feedback & Validation

Regular reviews and stakeholder feedback ensure risks are accurately assessed and managed throughout the project lifecycle.

Chart 10.2: Probability vs. Impact Risk Heatmap

Risk Assessment Matrix

Risk Mitigation Strategies

MITIGATION FOCUS FOR TECHNICAL RISK

REAL-TIME FILTERING: TWO-PHASE DEVELOPMENT WITH AN EARLY PROOF-OF-CONCEPT TO REDUCE FAILURE RISK.

SYNCHRONIZATION

REDUNDANT SYNC TESTING PLUS A PROVEN INTEGRATION PLATFORM TO TRANSFER RISK TO A VENDOR

ACCURACY

±5% ACCURACY: CONTINGENCY BUDGET AND SCHEDULE RESERVE FOR EXTRA DATA COLLECTION AND MODEL REFINEMENT IF NEEDED.

Cost Drawdown Analysis

Visualizing PV vs AC with risk attribution to identify cost overruns and their sources.

Cost Variance

Actual Cost (AC) exceeds Planned Value (PV) in the later weeks, indicating a cost overrun driven by accumulated risk.

Risk Breakdown

Overruns are attributed to technical, schedule, and scope risks, which emerge and intensify toward the final project phases.

Evaluation

Project Governance & EVM

PV/EV/AC & CPI/SPI charts show cost and schedule performance vs plan (BAC, PV, EV, AC, SPI, CPI).

Financial Risk & Reserves

Reserve and cost-drawdown charts: ~10% budget in reserves, overruns attributed to technical, schedule, and scope risk.

Interactive EVM Dashboard showing project performance metrics

Validation

Core AI Validation

AI metrics table tracks accuracy (±5%), latency (<20 ms), fidelity, and battery efficiency to keep major technical failure unlikely.

Summary

User Experience & Acceptance

UX table measures satisfaction, autonomy, ease of use, and trust across segments to confirm readiness for Phase 2.

Financial Exposure & Risk Attribution

Chart E

Financial exposure breakdown by risk category (scroll to see full chart)

Together these charts act as a diagnostic sensor array for project health and system performance.

User Experience Metrics

Metric Prosumer Student Nomad Accessibility
Satisfaction 92% 90% 88% 95%
Autonomy 94% 93% 89% 91%
Ease of Use 96% 95% 92% 94%
Trust in AI 89% 91% 87% 93%

Positioning & Brand

Target Segments, Messaging & Go-to-Market

Target Segments

  • Individuals ("People"): Urban professionals, commuters, remote workers needing focus in noisy environments.
  • Specialized Industries ("Wellness Partners"): Healthcare and wellness providers supporting patients with sensory or stress issues.
  • Institutions & Enterprise ("Industry"): Companies and agencies boosting focus, inclusion, and support for neurodiverse employees.

Brand Messaging & Channels

  • Core message: Personalized, accessible audio powered by advanced AI.
  • Campaign theme: "Beyond noise cancellation" in commuting, studying, and wellness scenarios.
  • Channels: Wellness/accessibility and travel partners, influencers, targeted digital ads, pop-up demos.
  • App analytics and feedback loops refine features, personalization, and segment-specific marketing.

Market Competitors

Logistics & Implementation

Key Risks

  • Technical: Algorithms and system integration challenges
  • Schedule: Prototyping, training, and testing timelines
  • Resources: Component shortages and supply chain constraints
  • Distribution: Global supply-chain delays and disruptions

Deliverables

  • Validated and tested device
  • Regulatory compliant packaging
  • Comprehensive materials and quality documentation
  • Scalable production specifications

Logistics Focus

  • Minimizing handling and storage requirements
  • Reducing waste throughout the supply chain
  • Mitigating potential delays in fulfillment
  • Maintaining cost-effective operations
  • Ensuring responsive customer service

Communication

Visual Communication Strategy

Goal: Make HearOnly's progress, risks, and decisions transparent through clear visuals.

Core

  • One source-of-truth dashboard (RAG health, AI KPIs, MVP, SPI/CPI, PV vs AC, risk).
  • Visual feedback on user sentiment, bugs, and UX scores.

Audiences

  • Execs → KPI/ROI + decision views
  • Engineering → burndown + model/accuracy charts
  • PMO → EVM, milestones, risk heatmaps
  • Public → infographics + story visuals

Transparency

  • Interactive workflow/system diagrams
  • Recorded decision rationale
  • Regular visual roadmaps; F-35 lesson: open cost & risk reporting
Communication Dashboard

Communication Dashboard Overview

Audience Metrics

Audience Metrics

Transparency Framework

Transparency Framework

International & Cross-Cultural Considerations

Global Partnerships & Entry Points (Hear Now: Hear Next)

Near-term growth in North America, with market research on:

  • International university-led studies
  • NGOs and global health organizations
  • Sustainable tech opportunities
  • Regional user trends and demand

Sustainability & Ethical Standards

  • Compliance with regional regulatory practices.
  • Sustainable hardware and packaging design.
  • Ethical supply-chain production and sourcing.

Operations

  • Key risks: technical, schedule, component shortages, and global distribution delays.
  • Deliverables: validated device, compliant packaging, and full materials/quality documentation for scalable production.
  • Logistics focus on minimizing handling, storage, waste, and delays while keeping fulfillment responsive and cost-effective.

Q&A — Where Do You See Selective Hearing in Your Projects?

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